Using conversation as a new form of entertainment - who would’ve thought?! Neth was challenged by this concept. For example, imagine playing a choose your own adventure game, where each answer given by speech affects the course of the story. The challenge is to anticipate what the user will say, and keep it fresh every time so the user wants to return. Neth had the opportunity to explore these challenges while working at PullString, formerly known as ToyTalk, which is an award-winning entertainment company that combines art and science to enable conversation with characters.